Twitter has had a great IPO, but twitter has yet to create sizeable revenue. There is the rub. Twitter has become indispensable –all the way from organizing an Arab Spring Revolution to enlisting an audience and making a TV show bubble up the ratings. Yet how to increase revenue?
Twitter, of course, has access to an unparalleled trove of Big Data on millions –and a window to near-real-time behavior. Mining this trove will certainly be valuable. Yet the usual formulas for profit are harder. Advertising seems to be incompatible to people’s faith on Twitter as a raw and non-manipulated feed.
There are of course, the believers (and hopeful stock owners). There is no doubt in the value of Twitter, but not even Edison made a fortune with electricity –at first.